Huge Charity Project From PR-agency "Pioner"
Participants of the MassOn Club charity New Year's tournament raised over one million rubles for the Russian Children's Fund.
During two days of intellectual games, 22 teams and 209 experts set a record: 1,060,962 rubles were allocated to help children. MassOn Club is an innovative philanthropy format offering informal business networking, team-based competition, and transparent fund allocation.
For over 9 years, the PR-agency "Pioner" has been the main organizer and information partner of the project. They are responsible for PR support, finding partners, experts, artists, educational activities, and promoting a culture of charity. Thanks to "Pioner," MassOn Club effectively combines intellectual games, business networking, and support for the wards of the Russian Children's Fund.
A special feature of the tournament is the "Circle of Kindness": participants can make an additional donation to fulfill children’s New Year wishes. All participants receive useful gifts from event partners, as well as plenty of positive emotions from the game and festive atmosphere. The organizing team excels at attracting sponsors, increasing value for everyone involved.
One of the tournament’s highlights is inviting interesting guests and experts, whose topics set the tone for the entire event. In 2025, the main guest was Sergei Firtsev, Director of the Tyumen House of Photography, who co-authored questions dedicated to the Russian Geographical Society and cultural heritage preservation. The experts and contest winners received Tyumen’s new gastronomic souvenir—a signature printed gingerbread, symbolizing the region and its traditions.
For over 9 years, the PR-agency "Pioner" has been the main organizer and information partner of the project. They are responsible for PR support, finding partners, experts, artists, educational activities, and promoting a culture of charity. Thanks to "Pioner," MassOn Club effectively combines intellectual games, business networking, and support for the wards of the Russian Children's Fund.
A special feature of the tournament is the "Circle of Kindness": participants can make an additional donation to fulfill children’s New Year wishes. All participants receive useful gifts from event partners, as well as plenty of positive emotions from the game and festive atmosphere. The organizing team excels at attracting sponsors, increasing value for everyone involved.
One of the tournament’s highlights is inviting interesting guests and experts, whose topics set the tone for the entire event. In 2025, the main guest was Sergei Firtsev, Director of the Tyumen House of Photography, who co-authored questions dedicated to the Russian Geographical Society and cultural heritage preservation. The experts and contest winners received Tyumen’s new gastronomic souvenir—a signature printed gingerbread, symbolizing the region and its traditions.
According to Club President Polina Garanina, MassOn Club is unique because it combines a strong team, engaging questions, a comfortable venue for intellectual meetings, and complete transparency in the allocation of collected funds—an important value for businesses and partners. MassOn Club creates opportunities to do good, grow, and connect with like-minded people, uniting business, learning, and charity.
